Collaborate
Herefordshire County BID actively tracks the Return on Investment for every funded project. We measure impact through social media metrics, website analytics, direct feedback from Levy Payers, and insights from visitors attending HCBID supported networking events. This approach ensures transparency, accountability, and continuous improvement.

Collaborate is one of the three core pillars of the Herefordshire County BID Business Plan
At HCBID, we champion collaboration as the driving force behind unlocking Herefordshire’s full economic potential. We actively build partnerships with those who share our vision. By working together through joint marketing campaigns, sector alliances, shared resources, and open dialogue.
We empower businesses to grow, boost local initiatives, and celebrate the distinct character of Herefordshire. Whether you’re a retailer, hospitality provider, creative entrepreneur, or community organisation, your voice matters. Your expertise fuels progress, and together, we shape a thriving future for Herefordshire.
Explore opportunities to get involved in training, advocacy, joint marketing, and more below. Together, we can raise standards, attract visitors, and build a stronger tourism economy one partnership at a time. Let’s collaborate and shape the future of Herefordshire, together.
Collaborate – Business Plan objectives
This summary highlights the projects that directly advance HCBID’s Business Plan objectives and drive delivery of the Collaborate core theme. Each initiative strengthens partnerships, aligns with strategic goals, and fuels collective impact across Herefordshire.
- Work collectively to develop eco-friendly tourism and sustainable business practices – Regenerative Tourism
- Improvement & investment in Market Towns and Rural Locations – Market Town Grant Fund and Rural Grant Fund
- Development and/or support of a Gift/Reward/Tourism card to encourage loyalty and spend in our businesses – Employee Discount Scheme
- Work to diversify our Market Towns and villages by encouraging creative, cultural and technological entrepreneurs and investment – Herefordshire Cultural Partnership
- Sharing of data and intelligence in a timely and digestible manner to make sure you make the right decisions for you’re your business and your place – Place Informatics
- High quality training and networking events to build the capacity of individuals and organisations – SEEDL
- Informing, empowering and unifying partners to produce real results and instil change for the better – Visit Herefordshire LVEP
- To be the leading business voice representing interests locally, regionally and nationally in order to shape policy, secure funding and investment, increase spend, increase visitor numbers and develop the highest standards for operations and management. – Visit Herefordshire LVEP
- Acting as a powerful lobbying & advocacy to ensure wider economic and infrastructure issues and opportunities such as business taxation, roads & transport networks and major public and private sector investment work for business and our area – Visit Herefordshire LVEP
- Reduce costs for small independent businesses through centralised procurement of services such as trade waste management, recycling, payment systems, energy and insurance – Place Support Partnership