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Voluntary Membership

The Voluntary BID membership includes:

Raise your business profile and visibility, benefit from PR, promotional campaigns and feature on Herefordshire marketing and social media platforms

The Herefordshire County Destination BID/ Visit Herefordshire is offering all tourism providers in Herefordshire whether you are a hotel, camping & glamping, self-catering accommodation, a restaurant, pub or café; an independent farm shop, a village store, retailer or a garden centre, attraction, a gym, leisure or sports centre or any service provider we want you to join us to be part of a much bigger visitor economy picture.

The Herefordshire County BID is funded and led by Levy paying Herefordshire tourism businesses formed to support the economic development of Herefordshire’s tourism sector.  Visit Herefordshire is our visitor facing brand.

You too can be part of the plan by engaging, and taking advantage of the momentum through joining forces with us to make Herefordshire even greater! 


Become a member of Herefordshire County Destination BID

Membership Includes:

  • A PREMIUM Golden Apple Partner business profile (Basic profile is free but only includes business name, sector, location and 1 photo) on www.visitherefordshire.co.uk, the go-to website for shopping, dining, attractions and what’s on in Herefordshire with over 550,000 users and 1,000,000 page views annually.  This listing will include photos, link to your own website, contact details, social media links, link to your booking system and a business description to showcase your business.
  • Be part of Herefordshire Marketing
    • Integrated PR and Marketing with a press office securing coverage in relevant features and campaigns at key times throughout the year including school holidays, Christmas and other key holidays.
    • Promotional Marketing Campaigns to highlight the range and quality of speciality independent business areas both collectively and individually.
    • Receive Herefordshire County BID /Visit Herefordshire E-Newsletters – showcasing how to make the most of Visit Herefordshire including information on upcoming marketing and PR campaigns/ opportunities (e.g. host a journo), sourced on the ground knowledge (e.g., tell us best local place for your visitors to see bluebells) and providing ideas for how to engage guests with the various campaigns that will be happening in order to enhance your offer.
    • Be part of the Visit Herefordshire Consumer Newsletter – opportunities to be featured in the consumer newsletter around key themes to stimulate awareness and interest and ultimately visits to your business.
    • Get involved in social media campaigns under the Visit Herefordshire banner
    • Opportunities for inclusion in themed articles and itineraries on VisitHerefordshire.co.uk
  • A Business Profile on www.herefordshirecountybid.co.uk, including:
    • Promotion of your special offers, partnership events and initiatives
    • Send us your good news blogs about your business, products and services and we will promote them for you across BID channels
    • Receive Herefordshire County BID newsletter with news, offers/ discounts, issues that may affect your business, and notice of up-and-coming initiatives
    • Social media promotion on BID Facebook and LinkedIn pages
  • Ability to offer an employee discount for all BID Levy Payer employees. The loyalty card will give BID Members the ability to interact with over 6,000 + staff members across Herefordshire.
  • Take part in the all-new Visit Herefordshire Tourism Awards giving the opportunity for winners to be shortlisted in the Visit England national awards
  • Access to special BID networking, business forums and the Herefordshire Tourism Spring Conference
  • Access to SEEDL, Herefordshire’s online Tourism training package open to Visitor Economy Businesses
  • Access to PSP Cost Saving scheme supporting Visitor Economy Businesses across the county to save money on business costs
  • Being part of a powerful business community voice representing your views alongside those of the big corporates and other key stakeholders with direct links with the development of the Herefordshire Local Visitor Economy Partnership
  • Influence on creating a better quality, more appealing and vibrant environment for your business, clients and staff both during the day and into the eventing.
  • Access to reduced costs and improved return through preferred supplier programmes and other cost saving initiatives
  • Access to data and intelligence relating to footfall trends including the most up to date STEAM report and Place Informatics data

Costs for Volunteer Membership:           
Type 1: For businesses located within the Herefordshire County DBID area with a rateable value below of £11,999 is £240 (+VAT) per annum

Type 2: For businesses located within the Hereford City BID area – Fees: 0.5% of your Rateable value with a minimum payment of £240 (+VAT) per annum