BID Board

The Herefordshire County BID Board plays a vital role in shaping the future of Herefordshire’s visitor economy. Made up primarily of Levy Paying businesses, alongside Local Authority and Town Council representation, the Board provides strong governance, strategic direction and oversight of the delivery of the Visit Herefordshire Business Plan 2027 – 2032.
Directors are volunteers who bring a wealth of experience from across Herefordshire’s diverse visitor economy. The Board is designed to reflect the breadth of the BID area, bringing together representatives from different sectors and geographic locations across the County. This ensures that Herefordshire County Business Improvement District Ltd remains accountable, transparent and focused on delivering projects that benefit businesses throughout the County. Board members serve a minimum of three-year term, with positions refreshed through an open election process at the Annual General Meeting. This approach provides continuity while creating opportunities for new voices, perspectives and ideas. Through regular meetings and ongoing engagement with Levy Payers and stakeholders, the Board works closely with the team to drive initiatives that raise Herefordshire’s profile, enhance the visitor experience, support local businesses and grow the visitor economy. Together, we are working to make Herefordshire an even stronger destination to live, work, invest and visit.

Glenn Jones, Co-Chair
Representing: Leominster
Accommodation
Email: glenn@discoverparks.co.uk

Joanna Hilditch, Co-Chair
Representing: Kington
Accommodation
Email: jo@whitternfarms.co.uk

Matthew Pudge, Vice Chair
The Hop Pocket shopping Village
Representing: Rural Business
Retail
Email: matthew@thehoppocket.com

Kari Trajer Morgan
Representing: Golden Valley
Accommodation
Email: stay@westbrookcourt.co.uk

Cllr. Ed O’Driscoll
Representing: the 5 Market Towns
Public Sector
Email: Ed.ODriscoll@rosstowncouncillors.co.uk
Board Values
At Visit Herefordshire, our values guide everything we do to grow a thriving, sustainable visitor economy for the County.
- Integrity – We act with honesty and professionalism, making decisions that are fair, evidence‑led and always in the best interests of Herefordshire, our Levy Payers and stakeholders.
- Collaborative – We work in partnership with businesses, communities, local authorities and stakeholders, recognising that the strongest results are achieved when we work together with shared purpose.
- Creative – We champion fresh thinking and innovative approaches to destination marketing, storytelling and visitor experiences, ensuring Herefordshire stands out in a competitive marketplace.
- Transparency – We are open and accountable in how we operate, clearly communicating our plans, performance and use of resources so that stakeholders can see the value of our work.
- Return on Investment – We are focused on delivering measurable outcomes, ensuring that Levy and partner contributions generate tangible benefits for businesses and long‑term value for Herefordshire’s visitor economy.
BID Board Governance
- The Business Improvement District will continue to recognise the importance of accountability and transparency within its governance arrangements. The company operates in accordance with the Nolan Principles of Public Life. It is certified through British Business Improvement Districts Accreditation, an award in respect of internal quality management systems. It will seek to retain accreditation throughout its Second Term.
- The Herefordshire County BID Board consists primarily of Levy-Paying businesses with two Local Authority Representative.
- The Board members represent a broad mix of sectors and geography within the Herefordshire County BID Area.
- The Board provides strong governance, and set a clear strategic direction ensuring effective delivery of the BID Business Plan.
- All Board Directors volunteer their time and receive no payments for their roles.
- Each Director serves a minimum three-year term. At the end of the term, the position becomes subject to election at the next AGM. As this is a new policy, and to keep continuity on the Board, 2 Board Directors will step down at each AGM unless there are a minimum of two vacant seats. Directors can be re-elected onto the Board via the election process.
- The Board recruits new Directors by evaluating sector representation, geographical coverage and the skills and experience to fill any skills gap.
- The recruitment process includes an interview to ensure candidates understand their responsibilities and align with the company needs.
- After interviews, the Board receives recommendations. Members attending the AGM then vote on the shortlisted candidates, and the strongest fills each position.
- Board Director positions that become available between AGM’s follow the same recruitment process, but the candidates are voted for by the existing Board Directors, not all members.
- Company updates are communicated regularly through the electronic newsletter and an overview is given at our Annual General Meeting each year.
View the Directors Job Description and Governance & Legal documentation relating to the BID below.
BID Board Meetings
- The Board meets 5 times per year including the AGM.
- Copies of Board Minutes after 1 May 2023 will be available on the Governance and Legal Documents page once they have been agreed as a true record of the meeting.
- If you would like to discuss Board Minutes, please contact Diane Mansell on diane@herefordshirecountybid.co.uk
How To Become a BID Board Director
Election Timing:
- Board seats are typically filled during the Annual General Meeting (AGM) held in November each year.
- Positions come up for election every three years, and some members step down each AGM to allow new candidates to join.
Eligibility & Representation:
- Candidates are drawn from Levy Paying businesses within the Business Improvement District boundary.
- Recruitment considers sector representation, geographical spread, and skills.
Nomination & Election:
- Opportunities are advertised regularly in the weekly newsletter.
- Interested individuals must go through an open recruitment process, though direct recruitment may occur for specific skills.
- Members can be re-elected, but only through the formal election process at the AGM in November
Commitments:
- Board members are expected to attend four out of five meetings per year.
- Directors must adhere to BID policies and declare any pecuniary or personal interests at each meeting.
More Information Wanted:
If you would like more information about becoming a BID Director please email Diane Mansell our CEO on diane@herefordshirecountybid.co.uk
A Register of all Pecuniary and Personal Interests
- Directors are required to complete a Conflicts of Interest Document, detailing information on other Directorships, personal interests and family business interests. This is to ensure complete transparency when discussing issues relating to the Business Improvement District or the Business Plan and procurement of contracts.
- The Register of all Pecuniary and Personal Interest is a standing Board Agenda item.
- The Chair ensures that all Directors update this regularly, declaring any new interests at each Board meeting.
- Details of Board Directors are shared at our AGM and through our Company Audit. Should any Levy-Paying business wish to see this Register, they can make their request through Diane Mansell on diane@herefordshirecountybid.co.uk



