Home / Business Plan

Business Plan

Working in partnership to grow Herefordshire’s internal and external Visitor Economy. Attracting Visitors through intelligent, high impact and stand out marketing & promotions. Elevating service by guiding visitors to our unique assets and maintaining the highest quality standards. Stimulating prosperity by expanding our radius of influence and leadership.

Herefordshire County  Destination BID supports the county’s Visitor Economy in a proactive and sustainable way.

Showcasing our unique and spectacular natural assets, fantastic market towns and amazing businesses the BID works with partners across Herefordshire and the existing Hereford City BID to present a united approach to economic development building a stronger economy for all who live, work and visit Herefordshire. The BID balloted its Levy Payers in November 2021 and achieved an 83% Yes vote by number and 89% Yes vote by rateable value.