About Us

Herefordshire County BID – About Us

HCBID is a dynamic, county-wide initiative dedicated to enhancing the tourism economy through strategic investment, collaboration, and innovation. Established by and for businesses in the retail, tourism, and hospitality sectors. HCBID operates over a five-year term to deliver impactful projects that elevate Herefordshire’s profile as a premier destination to visit, live, and work. At the heart of our mission is a commitment to strengthening the Visitor Economy. We work closely with local businesses, community organisations, and public sector partners to create a thriving environment where businesses flourish and visitors experience the very best of Herefordshire. From charming Market Towns to hidden rural gems, our County offers a rich tapestry of history, nature, and culture and we’re here to make sure the world knows it.

Under the banner of Visit Herefordshire, our destination-facing brand, we run inspiring marketing campaigns, host prestigious events like the Visit Herefordshire Tourism Awards, and launch innovative platforms such as Visit Herefordshire Radio. These initiatives are designed to attract new audiences, support local businesses, and celebrate the unique character of our county. We also provide practical support through cost-saving programmes, training opportunities, and business development resources. Whether you’re a Levy-Paying or Voluntary Member, our goal is to ensure every business benefits from the BID’s work.

Together, we’re shaping a vibrant future for Herefordshire. One that’s rooted in community, driven by enterprise, and powered by pride. Join us in making Herefordshire not just a place to visit, but a place to belong.