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Ambassador Programme

The Ambassadors are made up of business owners and managers from across the County’s business community. Our Ambassadors represent Herefordshire County Destination BID businesses in terms of their sector and location within the County.


Hopes Of Longtown

Email: hope@hopetoachieve.co.uk

Paul Carter

White House Cottages

Email: pacetourismconsulting@gmail.com

Emma Maggs

Hereford Cathedral

Email: matthew@thehoppocket.com

Susanna Forbes

Little Pomona

Email: office@netherwoodestate.co.uk

Visit Herefordshire Ambassadors Programme Governance

The Herefordshire County BID (HCBID) is looking for Ambassadors to work alongside the Board and BID Team of HCBID/ Visit Herefordshire LVEP. We are looking for individuals who can represent Herefordshire in a positive, enthusiastic, and engaged way, acting as an advocate for the Visitor Economy within Herefordshire across your own networks.  In 2022, the Visitor Economy in Herefordshire was worth £637 million pounds to our economy, employing just over 7400 people. Working with us you can support this key economic driver within our county, helping the region to thrive.

The main aims and objectives of HCBID:

  • To develop and deliver an overarching countywide strategy to support the Visitor Economy
  • To increase footfall, dwell time and spend
  • To promote Herefordshire as a destination to visit, live and work – locally, regionally and nationally
  • To manage and fund the Visit Herefordshire website, content creation and PR campaigns
  • To work with partners to develop and extend key visitor and leisure developments
  • To support visitor economy businesses in an ever-changing economic environment
  • To attract other businesses/ partnerships to join Visit Herefordshire
  • To source external funding
  • To deliver the Local Visitor Economy Partnership for Herefordshire
  • To build regional networks to create a VisitEngland Tier 1 Destination Development Partnership 

Purpose of HCBID Ambassador Programme is:

  • To promote HCBID / Visit Herefordshire to support the delivery of the companies aims and objectives.
  • To Build a supportive network of businesses, partner organisations and influencers to increase brand visibility
  • Ensure active engagement with key stakeholders and businesses spreading the message far and wide.
  • Promoting and supporting the delivery of HCBID/ Visit Herefordshire projects

To view the Ambassadors Code of Conduct, visit the Governance and Legal Documents page.

If you would like to become an Ambassador, please contact us to discuss it further – Contact us