Business Plan 2027 – 2032
Growing A Record Breaking Visitor Economy
The Visit Herefordshire Business Plan 2027 – 2032 outlines a strategic vision to enhance the County’s Visitor Economy. Herefordshire’s visitor economy has achieved remarkable growth, and we believe there is even more opportunity ahead. Our Business Plan 2027–2032 sets out how we will build on that success, working with businesses and partners to attract more visitors, support our local economy and showcase everything that makes Herefordshire such a special place.
At the heart of the Plan is a shared ambition to grow Herefordshire’s visitor economy to £1 billion by 2035, creating more opportunities for businesses, communities and people across the County. Our work over the next five years will be shaped by four strategic pillars:
- Attracting Visitors and New Audiences – Inspiring more people to discover Herefordshire, stay longer and spend more.
- Working Together for Business Growth – Helping local businesses thrive through collaboration, skills, support and greater visibility.
- Authentic Herefordshire as an Economic Engine for Tourism – Celebrating the people, places, producers, landscapes and experiences that make Herefordshire distinctive.
- Investment in Tourism – Attracting investment and building the foundations for a strong, sustainable visitor economy.
Together, we can build on the progress already made and create an even stronger future for Herefordshire, its businesses and its visitor economy.
