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Herefordshire County BID manages the counties official tourism body, Visit Herefordshire. Visit Herefordshire’s role is to encourage visitors to come and enjoy the delights of Herefordshire, spend more time here and go away happy and planning another visit. Originally kickstarted by the covid recovery funds in June 2020, Herefordshire County Destination BID Destination BID is now developing and funding Visit Herefordshire and its vital work, including marketing campaigns, VisitHerefordshire.co.uk, PR, social media channels, digital marketing and sector engagement.

Trailblazing visitor website

All our marketing activity is designed to drive traffic to VisitHerefordshire.co.uk. The site has been carefully planned to inspire visitors and help them plan their trip – there’s a host of dedicated content which speaks to our key audiences.

All levy payers can have a directory listing and event profiles which can be edited at any times.

From January to June 2023, we had 262,053 unique visitors with 130,175 visitors viewing the directory listings, showing the site’s power to generate leads for your business. In addition, our downloadable content which features many member businesses has seen high downloads since its launch e.g. Cider Circuits bike routes.

Extensive work is undertaken to improve search engine performance. Our site is now showing in the top 3 results on Google for more than 10,000 keywords.

Impactful marketing & PR campaigns

The world of destination marketing is very competitive. To stand out to potential visitors and media, we have to flex our creativity. All of our campaigns are drawn from our brand values and focus on attracting our defined target audiences. On brand photography and copy is also essential. Campaigns have included:

We promote these stories to a wide range of media, securing coverage in titles such as The Guardian, Daily Telegraph, iNews, Conde Nast Traveller, Best, Stylist, Independent etc. We also host journalists on press trips to provide them with valuable first-hand experience of all Herefordshire has to offer.

“We’ve been working with Herefordshire Destination BID team for the last year now and they have been superb at bringing a new audience of national press and influencers to our cider mill. The team have worked incredibly hard to spotlight the county and all the wonderful tourism angles within it.” Gemma Evans​​​​ – Brand Manager – Westons 

Engaging social media

Herefordshire County Destination BID manages the Visit Herefordshire Instagram (13.3k followers) and Facebook (10k followers). We use these channels to attract visitors by promoting our key marketing campaigns and encouraging them to explore our web content, such as downloadable guides, itineraries and walks.

Our audience loves hearing what is happening in Herefordshire so we proactively share stories and posts from local businesses.

Keep us in the loop with your news by tagging us!

To speak with our Marketing Manager please contact Marketing@herefordshirecountybid.co.uk

Herefordshire Media Library

Over 2000 images of Herefordshire which can be downloaded free of charge for Levy Payers who have business profiles to use in your own marketing campaigns. Perfect for social media posts, improving your own website and marketing materials. We are keen to continue expanding the library so if you are an attraction or event organiser and have high quality images which you are keen to share with other tourism businesses please get in touch with tara@herefordshirecountybid.co.uk

Free marketing videos available on Visit Herefordshire YouTube Channel.

Herefordshire County Destination BID
Marketing & Communications

This website is your go to place for all key information about Herefordshire County Destination BID, including our projects and future plans.

We also keep in touch with our members in the following ways: