LVEP
The Visit Herefordshire LVEP aims to transform Herefordshire’s Visitor Economy through a unified vision, strategic planning, and collaborative partnerships.
Visit Herefordshire Local Visitor Economy Partnership (LVEP)
The Visit Herefordshire LVEP aims to transform Herefordshire’s Visitor Economy through a unified vision, strategic planning, and collaborative partnerships.
The Destination Management Plan (DMP) serves as the primary tool for achieving this transformation.
As well as securing a nationally recognised official status, Visit Herefordshire LVEP will provide strong leadership and management of the Visitor Economy within the county, working collaboratively with the public and private sector.
Visit Herefordshire LVEP will help to shape and deliver national strategy and activities for the benefit of the county. The LVEP’s important role will be promoted across government and national agencies, ensuring the Visit Herefordshire LVEP is an active and valued contributor to the wider economy.
The Visit Herefordshire LVEP will be able to access expert advice, dedicated toolkits and training programmes from VisitBritain/VisitEngland in areas ranging from commercialisation, distribution, accessibility and sustainability to business support and marketing which will help businesses within Herefordshire.
The Visit Herefordshire Vision:
Is to cultivate a vibrant tourism sector in Herefordshire that offers distinctive and unforgettable visitor experiences. We aim to stay true to the essence of Herefordshire as a place, generating diverse employment opportunities, benefiting our local communities, and safeguarding our environment and heritage.
Our goal is to increase visitor numbers, particularly those who are inclined to
spend with our local retailers and service providers. A crucial aspect of this vision
is to boost the number of visitors who stay for more than one day. This Destination Management Plan (DMP) outlines the roadmap to achieving this success.
Visit Herefordshire Targets:
Download Version 1 of Visit Herefordshire LVEP DMP 2025 – 2035:
Visit Herefordshire The Proposition:
To achieve our vision and targets, the need for a strong proposition is a given.
Herefordshire has a real sense of place and a distinctive history, landscape and tradition of food and drink.
The refined visitor proposition for 2025 onwards distills everything that makes Herefordshire special into three brand pillars.
The County’s authentic character sits at the very heart, with year-round cultural events, sustainability and accessibility threaded throughout.
Priorities For Action:
Priority 1: Embed partnership working & advocate for the visitor
Priority 2: Grow the volume of overnight visitors
Priority 3: Strengthen and extend the renaissance of Hereford
Priority 4: Reinforce the distinctive destination brand and identity
Priority 5: Drive forward a regenerative approach to tourism
Priority 6: Nurture our people and businesses
Priority 7: Get the basics right
To Keep Up To Date With Information About The Visit Herefordshire LVEP And How to Join The New LVEP Advisory Board Join The BID Newsletter below :
