LVEP
The Visit Herefordshire LVEP aims to transform Herefordshire’s Visitor Economy through a unified vision, strategic planning, and collaborative partnerships.
Visit Herefordshire Local Visitor Economy Partnership (LVEP)
The Visit Herefordshire LVEP aims to transform Herefordshire’s Visitor Economy through a unified vision, strategic planning, and collaborative partnerships.
The Destination Management Plan (DMP) serves as the primary tool for achieving this transformation.
As well as securing a nationally recognised official status, we will provide strong leadership and management of the Visitor Economy within the County, working collaboratively with the public and private sector.
The LVEP will help shape and deliver national strategy and activities for the benefit of the County. This important role will be promoted across government and national agencies, ensuring Visit Herefordshire is an active and valued contributor to the wider economy.
Additionally the LVEP has given us access to expert advice, dedicated toolkits and training programmes from VisitBritain/VisitEngland in areas ranging from commercialisation, distribution, accessibility and sustainability to business support and marketing which will help businesses within Herefordshire thrive.
The Vision:
Cultivate a vibrant tourism sector in Herefordshire that offers distinctive and unforgettable visitor experiences. Staying true to the essence of Herefordshire as a place, generating diverse employment opportunities, benefiting our local communities, and safeguarding our environment and heritage.
Leading to increased visitor numbers, particularly those who are inclined to spend with our local retailers and service providers and boost the number of visitors who stay for more than one day.
The Herefordshire DMP outlines the roadmap to achieving this success.
Visit Herefordshire Targets:
Download Version 1 of Visit Herefordshire LVEP DMP 2025 – 2035:
The Proposition:
To achieve our vision and targets, their is a need for a strong proposition. Herefordshire has a real sense of place and a distinctive history, landscape and tradition of food and drink. The refined visitor proposition for 2025 onwards distills everything that makes Herefordshire special into three brand pillars.
The County’s authentic character sits at the very heart, with year-round cultural events, sustainability and accessibility threaded throughout.
Priorities For Action:
- 1: Embed partnership working & advocate for the visitor
- 2: Grow the volume of overnight visitors
- 3: Strengthen and extend the renaissance of Hereford
- 4: Reinforce the distinctive destination brand and identity
- 5: Drive forward a regenerative approach to tourism
- 6: Nurture our people and businesses
- 7: Get the basics right
Keep up to date with information about The Visit Herefordshire LVEP – Join The Herefordshire County BID E-Newsletter below :
If you have feed back including any comments, suggestions or areas you think we may have missed please email the team on info@herefordshirecountybid.co.uk
