STEAM Reports
The STEAM (Scarborough Tourism Economic Activity Monitor) Report provides a detailed analysis of the economic impact of tourism across Herefordshire. Compiled annually, this data-driven report tracks visitor numbers, spending patterns, and seasonal trends to help us understand the value of the visitor economy and inform strategic planning.
Welcome to the STEAM Report Hub
The STEAM (Scarborough Tourism Economic Activity Monitor) Reports provide a comprehensive analysis of Herefordshire’s visitor economy, offering valuable insights into tourism trends, economic impact, and sector performance across the county. This page is your gateway to understanding how tourism contributes to Herefordshire’s growth. Whether you’re a local business, policymaker, researcher, or resident, these reports help you track progress, identify opportunities, and support strategic decision-making.
What You’ll Find Here:
- Annual STEAM Reports: Downloadable PDFs detailing visitor numbers, economic impact, sector breakdowns, and employment figures.
- Year-on-Year Comparisons: See how tourism has evolved from 2021 to 2025, including notable increases in footfall, dwell time, and spend.
- Archive: Access to previous years’ reports for historical context and continuity
- Strategic Insights: Learn how STEAM data informs the Destination Management Plan and supports Herefordshire’s Local Visitor Economy Partnership (LVEP) goals
Why It Matters:
STEAM data is a cornerstone of BID’s strategy to promote Herefordshire as a vibrant place to visit, live, and work. It underpins funding bids, marketing campaigns, and collaborative initiatives with partners like VisitEngland
This section includes the latest findings from 2019 to 2024, highlighting recovery trends post-COVID, year-on-year growth, and the contribution of day and overnight visitors to the local economy. The insights support our work in promoting Herefordshire as a destination and guiding investment in tourism, events, and infrastructure. Explore the reports to see how tourism continues to shape and support our County’s economy.