The Herefordshire County BID has contracted Place Informatics to provide access to visitor data and valuable insights. This data helps us understand factors that affect footfall and enables Key Performance Indicator tracking for Visit Herefordshire marketing initiatives. Mobility data also becomes a key driver for making positive changes. Place Informatics is our gateway to understanding how data and analytics shape Herefordshire’s towns, businesses, and visitor experiences. Herefordshire County BID partners with Place Informatics to harness location intelligence. This helps Levy Payers make informed decisions that drive growth and improve Herefordshire’s appeal.

Monthly reports offer footfall tracking, visitor behaviour analysis, and retail insights. These reports support Visit Herefordshire marketing strategies, event planning, and investment decisions. Businesses and Town Councils use these insights to better understand audiences and optimise their offerings. These reports helps create welcoming, vibrant places for residents and visitors. Explore how Place Informatics helps Herefordshire County BID deliver smarter campaigns and measure impact. Support the sustainable development of our local economy. Discover the power of data and see how it can help your business thrive.

“We have found the Place Informatics data invaluable as a tool to provide us with visitor numbers for key events and time periods, which is useful for a number of different purposes, without the cost of having to install and maintain the equipment often needed for footfall counting.”

Town Clerk Ross-on-Wye Town Council