HCBID Team

Chief Executive

Diane Mansell

Diane will deliver Herefordshire County BID’s Business Plan and Visit Herefordshire’s key aim of showcasing the county’s delights. She supports its continued economic development. Diane has developed strategic links with major stakeholders across the county and the UK’s tourism industry. She aims to put Herefordshire firmly on the map.

With 23 years of place management experience, Diane holds a BSc Combined Honours in Public Policy, Management, and Business Administration. She has received many national and regional awards.

Email: Diane@herefordshirecountybid.co.uk

Business Liaison Manager

Tara Emery

Tara is the face of the BID team, and is the ‘day to day’ contact for businesses. She assists the voluntary BID Board in the delivery the BID’s objectives. 

Before joining the BID Tara built up extensive experience working for both private international companies. These include Journey Beyond and, more locally, her previous role within the Tourism Business team at Herefordshire Council.

Tara loves Herefordshire, and feels that the County has so much to offer!

Email: Tara@herefordshirecountybid.co.uk

Marketing Manager

Sky Cole

Sky Cole is the Marketing Manager for Herefordshire County BID. She leads the Herefordshire County BID brand and manages the BID and Visit Herefordshire social media channels. Sky works with the HCBID team and contractors to drive campaigns that grow the visitor economy.

She brings over 10 years’ experience in destination marketing, branding, and digital strategy, having worked with two other BIDs previously.

Email: Marketing@herefordshirecountybid.co.uk