HCBID Team
The HCBID Team consists of two full time staff and one part time Marketing Manager. The team works closely with businesses and stakeholders across the County to deliver the projects outlined in the Business Plan.

Chief Executive
Diane Mansell
Diane will deliver Herefordshire County BID’s Business Plan and Visit Herefordshire’s key aim of showcasing the county’s delights. She supports its continued economic development. Diane has developed strategic links with major stakeholders across the county and the UK’s tourism industry. She aims to put Herefordshire firmly on the map.
With 23 years of place management experience, Diane holds a BSc Combined Honours in Public Policy, Management, and Business Administration. She has received many national and regional awards.
Email: Diane@herefordshirecountybid.co.uk

Business Liaison Manager
Tara Emery
Tara is the face of the BID team, and is the ‘day to day’ contact for businesses. She assists the voluntary BID Board in the delivery the BID’s objectives.
Before joining the BID Tara built up extensive experience working for both private international companies. These include Journey Beyond and, more locally, her previous role within the Tourism Business team at Herefordshire Council.
Tara loves Herefordshire, and feels that the County has so much to offer!
Email: Tara@herefordshirecountybid.co.uk

Marketing Manager
Sky Cole
Sky Cole is the Marketing Manager for Herefordshire County BID. She leads the Herefordshire County BID brand and manages the BID and Visit Herefordshire social media channels. Sky works with the HCBID team and contractors to drive campaigns that grow the visitor economy.
She brings over 10 years’ experience in destination marketing, branding, and digital strategy, having worked with two other BIDs previously.
Email: Marketing@herefordshirecountybid.co.uk
Meet The board of Directors
The Board of Directors are all Herefordshire Business owners and Managers
who represent Herefordshire DBID businesses in terms of their sector and location within the County.