Google Profile – How To Guide
Create, Edit and Maintain Your Google Business Profile
A Google Business Profile is a free tool by Google and keeping it accurate and up-to-date is essential for businesses. It helps customers find your business on Google Search, Maps, increases visibility, builds trust, and can drive more foot traffic and online engagement. This guide provides a step-by-step walkthrough to help you create, edit, and maintain your profile effectively.
Why Do I Need A Google Business Profile
- Visibility in Local Search Results – When people search for services or businesses in Herefordshire (e.g., “cafés near Bromyard” or “Visit Herefordshire events”), your listing helps your business appear in Google Search and Maps.
- Credibility and Trust – A verified listing shows your business is legitimate. It includes contact info, website, hours, and customer reviews, all of which build trust with potential visitors or partners.
- Control Over Your Online Presence – You can manage how your business appears online, including photos, descriptions, and updates. This is especially useful for BID funded businesses that want to showcase their involvement or promotions.
- Insights and Analytics – Google provides data on how people find your listing, what they search for, and what actions they take (e.g., calling, visiting your website). This can inform your marketing and outreach strategies.
- Free and Easy to Set Up – It’s free to create and manage, and it integrates well with other tools like Google Ads, which may be relevant if you’re running campaigns (e.g., Meta or mobile outreach).
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