Communicate
All projects funded by the Herefordshire County BID are closely monitored for Return On Investment. Monitoring will include, social media metrics, website analytics, Levy Payer feedback and Visitor feedback on HCBID supported networking events.
Trailblazing visitor website
We design all our marketing activity to drive traffic to VisitHerefordshire.co.uk. The site inspires visitors and helps them plan their trips with ease. Visit Herefordshire hosts dedicated content tailored to our key audiences. Levy Payers and Volunteer Members can create and edit directory listings and event profiles at any time. If you’re a Levy Payer, you can set up your business profile by clicking the button below.
May – July 2025, Visit Herefordshire had 5 million impressions within Google Search. This shows the site’s power to generate leads for our levy Payers. In addition, the website now holds many campaigns with downloadable content featuring many Levy paying businesses. This new style content has seen high downloads since being launched. Extensive work has been undertaken to improve search engine performance. Our site is typically ranks as the top search result in Google.
Visit Herefordshire Official Tourism Body
Visit Herefordshire is Herefordshire’s official tourism body. The role of Visit Herefordshire is to encourage visitors to come and enjoy the delights of Herefordshire, spend more time here and go away happy and planning another visit. HCBID funds Visit Herefordshire and its vital work, including marketing campaigns, development of the VisitHerefordshire.co.uk website, PR campaigns, social media channels, digital marketing and sector engagement.
Impactful marketing & PR campaigns
The world of destination marketing is very competitive. To stand out to potential visitors and media, we have to flex our creativity. All of our campaigns are drawn from our brand values and focus on attracting our defined target audiences. On brand photography and copy is also essential. Campaigns have included:
- Stargazers Guide to Herefordshire: Immerse yourself in celestial skies in one of England’s darkest counties
- Herefordshire Food Safari: Take your tastebuds off the beaten track
- Herefordshire Trail: Relaunch of the county’s long-distance walking trail
- Cider Circuits: Bike trails which tour diverse landscapes & artisan cider makers
- Watkins Way: Flagship scenic, heritage driving route
- Black & White Villages: Reinventing for sustainable travel by bike & by bus
- Hideous Histories: Four adventures for families
We promote these campaigns to a wide range of media outlets. Visit Herefordshire brand has secured coverage in titles such as The Guardian, Daily Telegraph, iNews, Conde Nast Traveller, Best, Stylist, Independent etc.
We also host journalists on press trips to provide them with valuable first-hand experience of all Herefordshire has to offer.
Levy Payer Testimonial
“We’ve been working with Herefordshire County BID team for the last year now and they have been superb at bringing a new audience of national press and influencers to our cider mill. The team have worked incredibly hard to spotlight the county and all the wonderful tourism angles within it.”
Gemma Evans – Brand Manager – Westons Cider
Engaging social media
HCBID actively manages the Visit Herefordshire Instagram (17k followers) and Facebook (nearly 13k followers), using these platforms to attract visitors through key marketing campaigns. We promote downloadable guides, itineraries, and walking routes to encourage exploration of our county.
Our audience loves hearing what’s happening in Herefordshire, so we regularly share stories and posts from local businesses to keep the buzz going.
Tag us in your updates to keep us in the loop we’re always looking to spotlight what’s new and exciting across the county!
To speak with our Marketing Manager please contact Marketing@herefordshirecountybid.co.uk
Herefordshire Media Library
The Visit Herefordshire Media Library strengthens the HCBID’s mission to build a strong, consistent destination brand and boost the local visitor economy. Whether you’re a Levy Payer, Volunteer Member, journalist, influencer, or partner organisation, you’ll find everything you need to help tell Herefordshire’s story.
Explore the latest imagery from our award-winning campaigns. Local creatives and national media contribute to a library that captures the county’s unique character and growing appeal. Let’s join forces to promote Herefordshire authentically, creatively, and collaboratively.
Download over 2,000 images of Herefordshire, free of charge for Levy Payers and Volunteer Members who have set up Visit Herefordshire business profiles. Use them to enhance your social media posts, websites, and marketing materials. We’re eager to expand the library, so if you’re an attraction or event organiser with high-quality images to share, please contact tara@herefordshirecountybid.co.uk.
Free marketing videos available on Visit Herefordshire YouTube Channel.
HCBID Marketing & Communications
HCBID website is the Levy Payers go to place for all key information about our projects and future plans.
We also keep in touch with our members in the following ways:
- Regular E-Newsletters on our activities & opportunities to get involved
- We will be growing our network on HCBID LinkedIn so follow us for news & opportunities for your business
- In person and online business & networking events for members
