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BID Board

The BID Board has representatives from the County’s tourism community. Each Board member has a tourism sector and location to represent.  

The Herefordshire County BID Board plays a vital role in shaping the future of our County’s Visitor Economy. Made up predominantly of Levy Paying businesses and supported by one Local Authority representative, the Board provides strong governance, strategic direction, and oversight of the BID Business Plan delivery.

HCBID Directors are volunteers who bring a wealth of experience from across Herefordshire’s diverse business sectors. Ensuring that HCBID remains accountable, transparent, and focused on delivering projects that benefit the entire BID area.

Board members serve for a three-year term, with positions refreshed through an open election process at our Annual General Meeting. This approach guarantees continuity while creating opportunities for new voices and ideas. Through regular meetings and ongoing engagement, the Board works closely with the HCBID team to drive initiatives that increase footfall, enhance the visitor experience, and support local businesses. Together, we aim to make Herefordshire a thriving destination to live, work, and visit.

Glenn Jones Director at Herefordshire County BID

Glenn Jones, Co-Chair

Discover Parks

Representing: Leominster
Accommodation

Email: glenn@discoverparks.co.uk

Jo Hilditch Director at Herefordshire County BID

Joanna Hilditch, Co-Chair

White Heron Estate

Representing: Kington
Accommodation

Email: jo@whitternfarms.co.uk

Matthew Pudge Director at Herefordshire County BID

Matthew Pudge, Vice Chair

The Hop Pocket shopping Village

Representing: Rural Business
Retail

Email: matthew@thehoppocket.com

Peta Darnley Director at Herefordshire County BID

Peta Darnley

Netherwood Estate

Representing: Bromyard
F&B

Email: office@netherwoodestate.co.uk

Kari Morgan Director at Herefordshire County BID

Kari Trajer Morgan

Westbrook Court Country House

Representing: Golden Valley
Accommodation

Email: stay@westbrookcourt.co.uk

Frank Myers Director at Herefordshire County BID

Frank Myers MBE

Wythall Estate Vineyard

Representing: County
Community

Email: frank.myers@mcp.co.uk

Ana Carter Director at Herefordshire County BID

Ana Carter

National Trust

Representing: County Wide
Attraction & Leisure

Email: ana.carter@nationaltrust.org.uk

Ella Pilladge Director at Herefordshire County BID
Andrew Blandford Director at Herefordshire County BID

Andrew Blandford

Blandfords

Representing: Ledbury
Retail

Councillor Ed O'Driscoll Director at Herefordshire County BID

Cllr. Ed O’Driscoll

Ross-on-Wye Town Council

Representing: the 5 market towns
Public Sector

Email: Ed.ODriscoll@rosstowncouncillors.co.uk

Ella Pilladge

Small Breeds Farm Park

Representing: Kington
Attractions

BID Board Governance


  • The Herefordshire County BID Board (HCBID) consists primarily of Levy-Paying businesses with one Local Authority Representative.
  • The Board members represent a broad mix of sectors and geography within the Herefordshire County BID Area.
  • The Board provide strong governance, and set a clear strategic direction ensuring effective delivery of the BID Business Plan.
  • All Board Directors volunteer their time and receive no payments for their roles.
  • Each Director serves a three-year term. At the end of the term, the position becomes subject to election at the next AGM. As this is a new policy, and to keep continuity on the Board, 2 Board Directors will step down at each AGM. Directors can be re-elected onto the Board via the election process.
  • The Board recruits new Directors by evaluating sector representation, geographical coverage and the skills and experience to fill any skills gap.
  • Recruitment process includes an interview to ensure candidates understand their responsibilities and align with the company needs.
  • After interviews, the Board recievs recomendations. Members attending the AGM then vote on the shortlisted candidates, and the strongest fills each position.
  • Board Director positions that become available between AGM’s follow the same recruitment process, but the candidates are voted for by the existing Board Directors, not all members. Company updates are communicated regularly through the electronic newsletter and an overview is given at our Annual General Meeting.

View the Directors Job Description and Governance & Legal documentation relating to the BID on Governance and Legal Documents page.

BID Board Meetings

How To Become a BID Board Director

Election Timing: Board seats are typically filled during the Annual General Meeting (AGM), usually held in November. Positions come up for election every three years, and some members step down each AGM to allow new candidates to join.

Eligibility & Representation:

  • Candidates are drawn from Levy Paying businesses within the HCBID boundaries.
  • Recruitment considers sector representation, geographical spread, and skills.

Nomination & Election:

  • Opportunities are advertised regularly in the HCBID weekly newsletter.
  • Interested individuals must go through an open recruitment process, though direct recruitment may occur for specific skills.
  • Members can be re-elected, but only through the formal election process at the AGM in November

Commitments:

  • Board members are expected to attend four out of six meetings per year.
  • Directors must adhere to BID policies and declare any pecuniary or personal interests at each meeting.

More Information Wanted:

If you would like more information about becoming a BID Director please email Diane Mansell our CEO on diane@herefordshirecountybid.co.uk

A Register of all Pecuniary and Person Interests

  • Directors are required to complete a Conflicts of Interest Document, detailing information on other Directorships, personal interests and family business interests.  This is to ensure complete transparency when discussing issues relating to the BID or the Business Plan and procurement of contracts.
  • The Register of all Pecuniary and Personal Interest is a standing Board Agenda item.
  • The BID Chair ensures that all Directors update this regularly, declaring any new interests at each Board meeting.
  • Details of Board Directors are shared at our AGM and through our Company Audit. Should any Levy-Paying business wish to see this Register, they can make their request through Diane Mansell on diane@herefordshirecountybid.co.uk