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BID Board

The BID Board has representatives from the County’s tourism community. Each Board member has a tourism sector and location to represent.  

Glenn Jones Director at Herefordshire County BID

Glenn Jones, Co-Chair

Discover Parks

Representing: Leominster
Accommodation

Email: glenn@discoverparks.co.uk

Jo Hilditch Director at Herefordshire County BID

Joanna Hilditch, Co-Chair

White Heron Estate

Representing: Kington
Accommodation

Email: jo@whitternfarms.co.uk

Matthew Pudge Director at Herefordshire County BID

Matthew Pudge, Vice Chair

The Hop Pocket shopping Village

Representing: Rural Business
Retail

Email: matthew@thehoppocket.com

Peta Darnley Director at Herefordshire County BID

Peta Darnley

Netherwood Estate

Representing: Bromyard
F&B

Email: office@netherwoodestate.co.uk

Kari Morgan Director at Herefordshire County BID

Kari Trajer Morgan

Westbrook Court Country House

Representing: Golden Valley
Accommodation

Email: stay@westbrookcourt.co.uk

Frank Myers Director at Herefordshire County BID

Frank Myers MBE

Wythall Estate Vineyard

Representing: County
Community

Email: frank.myers@mcp.co.uk

Ana Carter Director at Herefordshire County BID

Ana Carter

National Trust

Representing: County Wide
Attraction & Leisure

Email: ana.carter@nationaltrust.org.uk

Ella Pilladge Director at Herefordshire County BID
Andrew Blandford Director at Herefordshire County BID

Andrew Blandford

Blandfords

Representing: Ledbury
Retail

Councillor Ed O'Driscoll Director at Herefordshire County BID

Cllr. Ed O’Driscoll

Ross-on-Wye Town Council

Representing: the 5 market towns
Public Sector

Email: Ed.ODriscoll@rosstowncouncillors.co.uk

Ella Pilladge

Small Breeds Farm Park

Representing: Kington
Attractions

BID Board Governance


  • The Herefordshire County BID Board (HCBID) consists primarily of Levy-Paying businesses with one Local Authority Representative.
  • The Board members represent a broad mix of sectors and geography within the Herefordshire County BID Area.
  • The Board provide strong governance, and set a clear strategic direction ensuring effective delivery of the BID Business Plan.
  • All Board Directors volunteer their time and receive no payments for their roles.
  • Each Director serves a three-year term. At the end of the term, the position becomes subject to election at the next AGM. As this is a new policy, and to keep continuity on the Board, 2 Board Directors will step down at each AGM. Directors can be re-elected onto the Board via the election process.
  • The Board recruits new Directors by evaluating sector representation, geographical coverage and the skills and experience to fill any skills gap.
  • Recruitment process includes an interview to ensure candidates understand their responsibilities and align with the company needs.
  • After interviews, the Board recievs recomendations. Members attending the AGM then vote on the shortlisted candidates, and the strongest fills each position.
  • Board Director positions that become available between AGM’s follow the same recruitment process, but the candidates are voted for by the existing Board Directors, not all members. Company updates are communicated regularly through the electronic newsletter and an overview is given at our Annual General Meeting.

To view the Directors Job Description, visit the Governance and Legal Documents page.

BID Board Meetings

A Register of all Pecuniary and Person Interests

  • When appointed, all Directors are required to complete a Conflicts of Interest Document, detailing information on other Directorships, personal interests and family business interests.  This is to ensure complete transparency when discussing issues relating to the BID or the Business Plan and procurement of contracts.
  • The Register of all Pecuniary and Personal Interest is a standing Board Agenda item.
  • The BID Chair ensures that all Directors update this regularly, declaring any new interests at each meeting they attend.
  • Details of Board Directors are shared at our AGM and through our Company Audit. Should any Levy-Paying business wish to see this Register, they can make their request through Diane Mansell on diane@herefordshirecountybid.co.uk