Visit Herefordshire Tourism Conference
Tourism Conference Details
- Thursday 23 April 2026
- 8.45am – 5pm
- Hereford Racecourse
Thank you for joining us for the Visit Herefordshire Tourism Conference 2026. A full-day event dedicated to celebrating, connecting, and inspiring the people who make Herefordshire’s Visitor Economy thrive. Whether you’re an accommodation provider, attraction, food and drink business, or tourism supplier, this was your opportunity to gain fresh insights, discover new collaborations, and be part of the conversation shaping Herefordshire’s tourism future.
This annual conference brings together tourism businesses, hospitality professionals, destination marketers, and local stakeholders to explore the future of Herefordshire’s Visitor Economy. Expect expert speakers, interactive workshops and plenty of networking opportunities. All designed to help you grow your business and strengthen Herefordshire’s position as one of the UK’s leading rural destinations. Stay tuned for updates and make sure you’re part of this unmissable day for Herefordshire’s tourism community.
HCBID BID Presentation Annual Conference April 2026 – HCBID Presentations
HCBID BID Presentation Annual Conference April 2026 – Partner Presentations
HCBID BID Presentation Annual Conference April 2026 – Get Fully Booked
23 April 2026
Event Schedule
9:45 AM – 12:00 PM Morning Presentations
- Jo Hilditch & Glenn Jones, Co-Chairs of the Herefordshire County BID – Opening Speeches
- His Majesty’s Lord-Lieutenant of Herefordshire Mr Edward Harley OBE
- Diane Mansell – Herefordshire County BID/Visit Herefordshire CEO – STEAM Report / Visit Herefordshire LVEP Updates
- Nicola Said – VisitEngland
- Clare Purcell, Nic Millington & Steph Allen – Herefordshire Cultural Partnership
- Chelsea Foster – Filming In England
- Diane Mansell – Herefordshire County BID/Visit Herefordshire CEO – Herefordshire County BID / Visit Herefordshire LVEP Updates
12:00 – 1:00 PM Lunch in the Hummingbird Bar / Networking and Marketplace
- 1:00 – 1:50 PM Breakout Session One
Breakout 1 – Place Informatics – Learning more about Herefordshire County BIDs footfall counters to guide marketing and business planning - Breakout 2 – Visit Herefordshire Tourism Awards Training – Hints, tips and application guidance
- Breakout 3 – Get Fully Booked – How to Use AI in your Marketing for Maximum Impact
- Breakout 4 – Travel Tonic – Telling your story – How to create impactful campaigns and content that shows your personal touch and inspires visits
1:50 – 2:00 PM Changeover
- 2:00 – 2:50 PM Breakout Session Two
Breakout 1 – Place Informatics – Learning more about Herefordshire County BIDs footfall counters to guide marketing and business planning - Breakout 2 – Visit Herefordshire Tourism Awards Training – Hints, tips and application guidance
- Breakout 3 – Get Fully Booked – How to Use AI in your Marketing for Maximum Impact
- Breakout 4 – Travel Tonic – Telling your story – How to create impactful campaigns and content that shows your personal touch and inspires visits
2:50 – 3:10 PM Networking and Marketplace
3:10 – 4:10 PM Afternoon Presentations
- Natalie Clayton – Visitor Ready
- Jamie Carroll – Outdooractive
- Darren Baldwin – SEEDL
- Closing Speeches – Jo Hilditch & Glenn Jones, Co-Chairs of the Herefordshire County BID
4:10 – 5:00PM Networking and Marketplace
Exhibition Stands:
- Herefordshire Growth Hub
- Get Fully Booked
- VoltShare
- SEEDL
- Visitor Ready
- West Mercia Police
- Orphans Press
- Filming in England
- Place Support Partnership
- Herefordshire County BID / Visit Herefordshire
- Almanac Consulting
- Odin Events
- Herefordshire & Worcestershire Chamber of Commerce
- Outdooractive
- Herefordshire Means Business
- The Courtyard
